I’ve outlined ideas here for gaining confidence on camera in both photos and videos. With the addition of Stories and Reels, public speaking is a new, very real challenge for people in the digital marketing world.

Celebrate with me!! My newest podcast - on intentional, heart-centered social media - has FINALLY launched!! You can now listen to the first 4 episodes of the Reimagine Social Media podcast on most streaming platforms, including Spotify and Apple Podcasts!

In mid-January, as we emerged from a flurry of posts about New Year's Resolutions, Instagram announced Quiet Mode. It’s supposed to “help people focus” and “set healthy boundaries” on the app – but will it cut into your facetime with your followers?

We all ramble on social media from time to time. Sometimes, you need a long post to get a point across! In general, though, five paragraph essays are not the best way to keep your audience engaged. To help you write pithy, dynamic captions, follow these top five tips.

Creating photos and videos to use on your social media channels does not need a lot of fancy equipment or hours of study. For the majority of my content and my clients’ content, I simply use an iPhone!

Nine years of experience on Instagram means I have a lot of wisdom to share. I know the best practices, the things that work, the things that don’t, the things people claim and the utter lies. And 9 years of trial and error on that account, means I did a lot of things wrong. Like, really wrong. I want to help you avoid some of the same!

If you spent any time on Instagram last week you probably saw a post showing you the ‘new’ Instagram algorithm that values saves in the highest place, and likes in the lowest position. The trouble is there is no proof it’s true.

Hashtags are an essential part of each and every post you share on Instagram! But typing those hashtag collections out each time you add them to a post is time consuming. And, honestly, it’s a total waste of time! Here are three ways to streamline the hashtag process:

Just like those fitness resolutions you made a couple of days ago, social media growth takes time. You aren’t going to see results right away. You probably aren’t going to see results in the first several weeks. But if you commit to the long game, you’ll be in it to win it!

We’ve all been there. It is the day you planned to post, you open Instagram and then… stare at the screen or scroll through your camera roll trying to find some inspiration. I promise you - posting to social doesn’t have to be angst-ridden. You just need a system.

I’ve said it before. And if you’ve been on Instagram for any amount of time, you probably have said it too! The algorithm is out to get me! I’ve got good news and bad news for you on that front. The Good News: the algorithm is not out to get you. The Bad News: the algorithm is not out to get you.

The Instagram Playbook is a comprehensive guide to confidently grow your brand on the Gram! The course is designed to be transformative for the small business. It was made with the small business in mind!

This week I’m sharing 6 more apps that I use on a fairly consistent basis. All of them help me with some aspect of social media content creation and management.

I don’t know about you, but there are some apps that I would be unable to function without. Okay, I could function without them but it would take me a lot longer to do the things I do - so I really don’t want to live without them. And when it comes to social media, there are several apps I now consider essential. In the spirit of Thanksgiving here are 6 apps that make my social media life easier.

Go ahead and show your clients/customers how grateful you are for their patronage. Here are 4 ways you can use social media to show your gratitude this month and beyond.

Should you use the follow/unfollow method to grow my account? The short answer: NO! This method is a system to grow your follower number. Basically, you follow a bunch of accounts, wait a couple days and then unfollow those accounts. The hope is they will in turn follow you. In reality, the follow/unfollow method is bad for your account and business.

A high engagement rate is essential to growing your business in a profitable way! But what exactly is engagement rate and how to you determine it? Plus, what kind of numbers should you be looking for anyway? Today’s post covers all of that and more.

Are you using Instagram stories to create an engaged audience? If not, you’re missing a gold mine of opportunity.

No, engagement numbers are not just something influencers need to worry about! They are the social media metrics every business owner should pay attention to. They are a huge indicator of success.

Do you want to know what my single greatest game-changer was when it came to growth on Instagram? Showing up with intention each and every time. Admittedly, this shift manifested itself in a number of different ways. But today I’m focusing on one aspect - Engaging rather than mindlessly scrolling.