Why Engagement Matters for your Brand.
No, engagement numbers are not just something influencers need to worry about! They are the social media metrics every business owner should pay attention to. They are a huge indicator of success. Why, you ask?
Consider these 6 reasons why engagement matters for your brand:
Engagement shows how vested your audience is in the product/service you provide.
Engagement teaches you the kind of posts your audience is interested in and what they don’t really care about.
Engagement shows potential followers/clients what kind of business you run - one that is really vested in its customers or one that is just out to make money.
Engagement increases profitability because it shows that you are truly vested in your people and keeps putting you in front of their minds.
Engagement means your business is getting in front of more eyes. If your current followers are sharing your content, that means it is getting seen by others, and that’s a good thing.
Engagement allows you to learn from your clients about future products, product improvements, and many other things that can make your business better.
Later this month we’ll talk about engagement numbers you should be measuring month after month to see growth. But for the time being, go ahead and look at the number of comments you got on your last 5 posts. Experiment with more engagement on your part to see if you can increase the average number of comments on your next 5 posts.
