The way I see it, there are seven benefits of hiring a social media manager. Let’s break each one down and look at how it can help your business thrive in the competitive online landscape.

After 10+ years of working with businesses through social media - as an influencer and a coach - I’ve seen some common social media mistakes that businesses often make.

Let’s talk about one of the biggest hurdles I encourage and coach business owners to leap over when it comes to their social media presence: the all-too-common fear of showing your face!

You don’t have to reinvent the wheel all the time. You can stretch one piece of initial content into 5, 10, or 15 different pieces of content across many platforms!

If you’ve been here awhile, you know I’m all about social media boundaries. So let’s explore the importance of setting healthy boundaries for busy business owners.

After being at this for a while and answering a lot of the same questions over and over again from business owners, I want to debunk the 7 biggest myths about working with a social media manager.

For those new, or new-ish, to building their brand on social media, I pulled together a list of 9 essential social media strategies to help you navigate this crazy world.

Last week, Instagram launched a new app called Threads. It’s an app that looks a lot like Twitter - text-focused in which you can share your thoughts, and reshare and/or comment on other’s thoughts.

But without a lot of apps, programs and systems in place, this would not be possible and I would probably be constantly running around like a chicken without my head. Below are the three Apps that make my life easier as a social media strategist and a business owner.

Honestly there is really only one way to move your engagement numbers in a way that is going to help build your business. Although, I will share four more things to consider when it comes to increasing your engagement.

Engagement rate matters, especially if you are looking to partner with companies or you are trying to grow your brand. BUT you don’t want to trade the quality and integrity of your account for vanity numbers thanks to smarmy engagement tactics!

As a former influencer and now business owner who works to create successful accounts, I’ve seen all the tactics and tried a few of them, so let me tell you a little about some of the most common ones and why you want to avoid them.

Do you need to create different content for each of your social media platforms? This is a common question I get and I have to say, my answer to this question is yes-ish!

Okay, if you don’t have to be on every platform, which ones do you choose? You want to pick social media outlets that offer two things: Your Target Audience and a Place to Showcase Your Unique Offerings.

But trust me on this: if you’re on every single social media platform, you’re wasting your time and probably spinning your wheels.

Let’s work smarter not harder, and set ourselves and our businesses up for success even while leaving the computer at home and not logging into our social media accounts!

If you’ve been on social media for more than a few weeks and posting consistently, chances are you’ve had your share of hateful or negative comments! I know I have. I’ve been called all sorts of names, mocked, and blocked.

Let’s talk morning routines! What’s yours like? I’d be willing to bet it involves your smartphone within the first 15 minutes of being awake!

Given my work in social media, you might find it surprising that I’m a big advocate of moderating my time on social media platforms. Why?

A Call-To-Action, or CTA, is a statement that encourages your audience to take a specific action, like clicking a button or making a purchase. But why do you need a CTA in your online content?