3 Apps that Make My Life Easier as a Social Media Strategist

Someone asked me recently if I actually like having my head in a million things at once. Thinking about different client projects and running from writing to editing to graphic design to photography to brainstorming to client meetings to troubleshooting to putting out fires.

The Short answer: YES!!!

But without a lot of apps, programs and systems in place, this would not be possible and I would probably be constantly running around like a chicken without my head.

Below are the three Apps that make my life easier as a social media strategist and a business owner.

Slack

I was hesitant about this one at first. But it’s been a true game changer for me and my biz. 

I’ve got all my contractors on it from the full-time account managers to the super part-time writer. I’ve got several of my clients on there if it streamlines our communication process and wasn’t an overwhelming learning curve. And I’ve got my Virtual assistant there.

But more importantly we have different channels for each big project or client. That way it is really easy to keep track of where we are, search for specifics, and make sure we are on task. 

I use this more than email now. 

Plus I love that I can simply and easily respond as I am on the go or at my desk. I turn the notifications on during the day and off when I need to concentrate on work at hand or after hours. It’s the quick and easy way for my people to get a hold of me while also setting up boundaries that texting doesn’t afford.

Canva for Teams 

My team designs everything in Canva. We have a folder for each of the clients that is shared with the whole team, so anyone can easily hop in to edit, download, comment or replicate a design. 

It makes us much more collaborative and puts everything in order.

Plus, since it is all part of the team's efforts, I don’t have to worry about losing designs or content if an employee should, heaven forbid, leave. It is easy to pass on what they worked on to someone else.

Dubsado

Admittedly, I don’t do much here on a day to day basis, my VA does almost all of it. But it revolutionized my business! Through this system we send out and track the monthly invoices. We send contracts for new clients and new contractors to sign. 

And we use the scheduling option to allow people to seamlessly find time on my calendar. This alone saved me probably several hours every week, since before it I was dealing with trying to schedule multiple appointments often at times that overlapped and with different time zones which created all sorts of issues. Now they book and it automatically puts the appointment on my calendar and theirs, sends a reminder, and includes the zoom link for us to connect.