Stop Mindlessly Scrolling and Engage.

Sep 28

Do you want to know what my single greatest game-changer was when it came to growth on Instagram? Showing up with intention each and every time. Admittedly, this shift manifested itself in a number of different ways. I could talk/write about them for weeks. But today I’m focusing on one aspect - Engaging rather than mindlessly scrolling.

Let’s start with a little personal test… How much time did you spend on Instagram last week? Go ahead and check your screen time numbers. I’ll go ahead and guess the amount of time you spent was more than you would have guessed. It is a time warp, that’s for sure.

Now, take an educated guess... how much of that time spent on the app was productive time? And how much of it was spent mindlessly scrolling?

If you’re being honest, probably a number of the hours was spent in mindless scrolling. Your brain gives you those dopamine hits as you scroll and scroll and scroll. And often, we incorrectly allow ourselves to believe that any time spent on the app is time well-spent for our business.

BUT... Time spent on the app isn't necessarily helping your business. Time WELL SPENT on the app will help your biz.

So, how can you tell the difference between time wasted and time well spent?

Here are a few questions to ask yourself:

ONE: Do I open the app with intention/purpose each and every time? OR Do I open the app and see where my whims and thumbs take me?

TWO: Do I have a plan for the time spent on the app? OR Do I get on because I know I should spend time but without a clear plan for the way I will spend that time?

THREE: Do I spend my time engaging with my followers, the people I follow, and potential followers? OR Do I just consume content and see what others are up to?

If you answered those questions and realized some changes need to be made, I challenge you to find just 30 minutes three times this week and be intentional with the time you spend on the app! Just 30 minutes of focused, purposeful time can make a huge difference.

The key is engagement! You want to spend your time engaging with current followers and potential followers in a way that is meaningful and intentional. Time spent like that will build your audience and create an engaged population. Time spent just scrolling won’t do either.