The Instagram Playbook!
We are days away from the launch of The Instagram Playbook! DAYS AWAY!
And can I tell you this has been something percolating in the back of my mind for more than a year now? I knew last fall that I wanted to start creating online courses as a component of my yet-to-launch business. But then when we launched there were so many other things to be working on that the online course got moved to the back burner.
Not so anymore!
In September I made the commitment to put this together and launch by Black Friday! And here it is!!
So, what is The Instagram Playbook?
I’m glad you asked! It’s a comprehensive guide to confidently grow your brand on the Gram!
The course is designed to be transformative for the small business. It was made with you in mind! You have an Instagram account, you know it can be an important part of your marketing and community building efforts, but you just aren’t sure HOW to use it effectively.
The course is designed to remove the overwhelm and frustration that can come from using Instagram and replace it with systems and a vision.
The Instagram Playbook looks like this:
Module 1: The Profile
6 Things Necessary
Crafting a Clear Bio
Highlights
Module 2: Content Creation
5 Essentials to Every Post
Captions that Engage
Posting Consistency
Call to Action
Content Themes
Planning Ahead for Success
Module 3: Engagement
What, Why and How
Business Engagement Essentials
3:1 Engagement Method
Strategies to Grow
How to Game the IG System
Engagement via Stories
Module 4: Hashtags
Why Hashtags Matter
Find Your Ideal Hashtags
Create Hashtag Collections
Are These Hashtags Working?
Module 5: Stories, IGTV, Reels, Guides
The Power of Stories
How to Show Up on Stories
Video: IGTV and Reels
Instagram Guides!
Module 6: Insights
Track These Insights Monthly
What Your Posts Can Teach You
Conclusion!
How much time will this take?
If you binged the ENTIRE course, which I don’t recommend, it would take you about 3 hours to get through. However, this course is NOT just about watching videos of me telling you what to do. It’s about learning how to apply the lessons, and that takes time!
The course comes with deep-diving worksheets for each module. These worksheets contain exercises that will help you implement the lessons you learned from the videos and apply it to your business specifically. Some of the lessons will be easily to implement immediately - such as the 6 Essential Things for Your Profile. Other lessons will take some serious work on your part - work that will be worth it when you have solid Hashtag collections, for instance.
